Context
McLED s.r.o. presents its own brand of professional LED lighting.
My role
As the webmaster I managed the company website and e-shop and helped customers as technical support.
I worked closely with the graphic department, which prepared graphic assets and product photos for catalogues and the web, and I partly contributed to them.
The website was managed by an external agency, with whom I regularly prepared new features and changes to key parts of the e-shop.
To rank better in search engines, the company started working with a marketing agency. With them I adjusted the website to follow SEO best practices and to generate XML feeds that share structured data automatically with other systems, such as Heureka.
Technologies
- HTML
- CSS
- JavaScript
- Photoshop